04 January 2016

VIDEO: Kendrick Lamar - God Is Gangsta


Happy. New. Year. We at BITM hope you and yours had a happy and safe holiday season. Now to keep the ball rolling. If you look around the net, you'll see many "Top [insert number here] Albums of 2015" lists. It would be impossible to find a list where King Kendrick's To Pimp A Butterfly is not at the top (because said list would lose credibility if this album was omitted or if it fell too far down the list). This album shows a growing emcee taking risks and experimenting with different sounds and themes. And K Dot's creativity has also crossed over to the visual medium. All the music videos from TPAB have been different from anything he has done in the past, as well as what anybody else is doing currently.

So we kick off 2016 with the music video for God Is Gangsta. The video is essentially a two part video comprised of the singles u and For Sale? The first half of the video shows Kendrick flexing his acting muscles as he sits alone drinking his pains away. There are a few visual tricks that add to the drunken haze atmosphere, but for the most part the single camera frames Kendrick losing himself in a bottle. In contrast to the somber and depressing environment of u, the For Sale? part of the video injects colors and a sort of stylized depiction of Kendrick's surroundings.

Just like his music, K Dot's videos can also be dissected frame by frame to uncover hidden messages. In the few times I've seen the video, I noticed the subliminal message flashed throughout the second half of the music video. So let's kick the year off on another high note from TDE's superstar. Enjoy.







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