02 December 2016

VIDEO: J. Cole - Eyez


2016 has been a year of peaks and valleys. And even though it feels that 2016 will end on an uncertain note (ringing in an even more uncertain next 4 years), here comes J. Cole to the rescue. OUT OF NOWHERE, yesterday saw the addition of an iTunes pre-order option for Cole's fourth studio album, 4 Your Eyez Only. The album will drop a week from today (December 9th), and will also mark the 2 year anniversary of his last sneaky ninja album release, 2014 Forest Hills Drive. That album also went sans radio single and marketing. Will 4 Your Eyez Only share other parallels with his last LP, like going double platinum? Only time will tell. 

And if the deafening buzz around his next album (again) wasn't enough, Cole dropped a documentary entitled Eyez today. It provides a candid peak behind the process of creating the album. You see behind the scenes of the production process and even watch a few bars being layed down. And if that wasn't enough, we also get to music videos for the singles "Everybody Dies" and "False Prophets". Cole is on another echelon with a select few of "new school" emcees. His growth as an artist is well documented and you can't help but root for the kid. 

Peep documentary below, and try to keep your excitement in check for the next 7 days. 7 days, til we get that soul satisfying hip hop. 




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